
The Next-Gen Finance Meetup:
CFO Challenges and New Tools in 2025
March 17th , 2025 \\\ Tel Aviv

The Next-Gen Finance Meetup:
CFO Challenges and New Tools in 2025
In 2025, financial leaders face a rapidly shifting landscape, catalysed by technological advancements, regulatory changes, and evolving market dynamics.To stay in front, CFOs need the right tools and forward-leaning strategies. This invitation-only meetup will explore practical solutions designed for senior finance professionals that must embrace innovation and advanced tools to stay ahead.
The event will be held at EY Israel, MidTown Building, 5th floor, 144a Derech Menachem Begin, near HaShalom Train Station or Shaul HaMelech Light Rail Station. Paid parking is available nearby.
Agenda for the Meetup:
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08:00 - 09:00 Pick up your tag and join us for breakfast and networking
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09:00 - 09:05 Opening Remarks Ariel Shapira CEO Social Wisdom
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09:05 - 09:10 Liron Gez, Partner High-Tech - Introduction to EY
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09:15 - 09:20 Rivka Zeltser - Partner CFO Made Finance, She F.O Overview
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09:25 - 09:40 FireSide Chat Future-proofing: How We-Ski boosted its bottom line through efficient payment infrastructure
Or Liban, Head of Middle East and Managing Director Airwallex
David BenZimra, Co-Founder and COO, We-Ski -
09:45 - 09:55 Nir Ben-David CFO Issta – how to acquire new providers
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10:00 - 10:15 Shenhav Avidar Co founder & CPO at Vayu Contract-to-cash in the AI landscape
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10:15 - 10:30 Moti Cohen - Co-Founder & CEO Viewz - Is Your Financial Data Ready for the AI Revolution?
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10:30 - 11:00 Panel Finance Payments: Emerging trends and technologies reshaping payment processes.
Moderator- Kineret Honen VP Finance TITAN
Noa Gastfreund Director of Regional Business Development Airwallex
Shenhav Avidar Co founder & CPO at Vayu
Ella Waldman Director of Product Management Guesty -
11:05 - 11:20 Alteryx Digital Transformation for Finance Operation!
Raz Ben Chaim, Solutions Engineer at One BI
Avishay Levran, CTO at One BI -
11:25 - 12:00 Next-Gen Tech Stack for Modern Finance Teams: Leadership Trends for 2025 Panel
Moderator Tomer Shabat Partner at EY
Danielle Shaul, Co-founder & CTO Nilus
Ilan Kolof Co-Founder Israeli Corporate Treasury Forum
Katia Idelman VP Finance Azami Global -
12:00 - 13:00 Closing Remarks and Networking









